Many of us have seen movies, read books or are aware of other references to what years ago was referred to as the traveling medicine show.
  In the late 1800’s in the US, people hawking magical elixirs and powders would do so using a fast-paced, pressure-filled sales pitch that was accompanied by performing artists.
  This blend of entertainment and product promotion was used to sell medicines that did very little of any use (and some were actually harmful).  This presentation style later became the original models for early Madison Avenue advertising agencies once radio and later on, television, arrived.
  Years ago, people were often delighted when such traveling shows infrequently came to town.
  The Shows Are Still Here
  In the 21st century, such shows still exist.  The only difference is that now they are on-demand, appearing within your own home whenever you feel like watching them.
  We have all seen advertising that is slightly over the top.  Things like mini food choppers that make you excited to eat again, rags that can soak up small lakes and other things are humorous to watch, sometimes functional and not expensive to buy.  If you are not happy with them, it hasn’t set you back too much.
  However, there is a more insidious form of medicine show out there.  I’m referring to the people promoting products or concepts that allegedly contain miraculous powers and if you get on their band wagon, you will get to participate in a miracle-in-the-making.  
  We have all seen these in various forms.  For example, there are people promoting chocolate that people claim cures cancer, diabetes and anything else that ails you.
  There are people who promote mystical thought processes that, once you are exposed to the secret (no pun intended), will take you to a new level of existence in the universe.  These thought processes, interestingly enough, can also cure cancer, depression and anxiety but can also magically attract money, beautiful women, high-speed cars and whatever else you can conceive.
  So Why Do People Buy This Stuff?
  All of these products have customer testimonials describing how all of these outrageous claims are true.  When people see these testimonials, they assume “well, the claims must be true – a person named TJ in Arizona can vouch for it”.
  What I find intriguing about all of this is that people buy this stuff without questioning it.  
  And if you question it, people look at you in shock.  Why would you question it – who would ever make up such a bogus testimonial and who would ever sell a product that doesn’t do what it claims?
  Well, just as the snake oil salesman would sell you an elixir with highly toxic mercury in it, people will sell you anything today.
  The only thing that such people need are people who will buy anything.
  Interestingly enough, if you take the “magic chocolate” and a high-end chocolate bar from your local supermarket, shave them down, put them in unmarked envelopes and send them to a lab for analysis, the reports will indicate that the content in both envelopes is the same.  Someone I know in the food industry did just that for an experiment.
  So what makes such a product bogus?  The “magic chocolate” costs 3, 4 or more times as much as the regular chocolate and when was the last time a regular chocolate bar manufacturer listed “cures cancer” on the package?
  The Secret
  By the same token, people are making a fortune selling things like “The Secret” and other similar things.  I have often asked people who promote this stuff “why do people make more money selling The Secret than living it” and they just look at me blankly or respond with some wild-eyed response that makes me wonder if Jim Jones is sitting across the table from me.
  There is also a danger in things like “The Secret” and other similar offerings.  For the kazillions of people who try these and discover they don’t work for them, they are additionally humiliated when they realize how much they paid some expert to help them and they feel like a failure when the concept that “is so simple that any idiot could do it” is actually beyond their ability to master.  
  For some, their world collapses around them as they sit and think “positive thoughts”.
  Some of these self-proclaimed experts also come up with some pretty unusual concepts as a result of their thinking process.
  Take this video by Jeremy Bennett, (note on April 24/ 2010: Mr. Bennett has removed the video) for example, where he claims that by loving your anxiety, you can cure it.  In the video, he claims anxiety actually loves hate and because we allegedly hate anxiety, we fuel it with our hate and so simply by loving anxiety, it will fade away.
  Ahhhhhh …..  if it were only that easy.
  I have no issue with people promoting unusual thoughts out there – it is a free world where the exchange of knowledge must be allowed to flow freely.
  However, when I watched this video by Mr. Bennett today, I challenged him by posting some comments under the video; comments along the lines of how some of his facts are incorrect and some of them are not based on any research or accepted theories.  I also expressed my thought that this video wasn’t very authentic for a number of reasons.
  His response was to delete my messages and then to block me from writing any more comments.
  Anything Real Can and Should be Defended
  I believe that when someone has an interesting theory or idea to share, it should stand up to close scrutiny and questioning.  After all, if the promoter truly believes their material to be true, won’t they be happy to defend their ideas?
  When people are afraid to answer questions and they don’t want others to see the questions either, then I question whether they have anything real at all.
  Maybe …. just maybe ….. they are just selling another elixir.
  When I was a kid, we used to be amazed at the stuff we could buy for 25 cents from a comic book: things like genuine x-ray glasses, wrist bracelets that gave you the strength to “karate-chop” a thick piece of wood and books that promised insight into the ancient wisdom of the universe.
  While today’s technology is far more advanced, when it comes to being gullible, sometimes I wonder how much we have progressed.
  In service and servanthood.
  Harry
  PS On his website, Mr. Bennett claims to have trained members of the White House.  Perhaps his theories on curing anxiety are part of the new Health Care bill.  I hope not.
  April 21/2010 – I noticed that since my blog was published, Mr. Bennett has renamed his video to “Jeremy Bennett's 1st Two Steps To What Helped Him Manage His Anxiety” from the originally named “Unorthodox Cure For Anxiety”.
  April 22/2010 - I noticed that Mr. Bennett just added a blue banner to his video citing "ALWAYS seek professional help as soon as possible. There are trained professionals that could change your life."
  This is a good banner - I am glad that my blog and the comments and urgings of others are bringing a level of authenticity to his presentation. It's content is still questionable in my opinion but at least people are reminded to seek professional help and this is important.
  April 23/2010 – Mr. Bennett has removed references from his bio regarding being an advisor to the White House and working with the stars of the movie “What The Bleep”.  
  April 24/2010 – Mr. Bennett removed the video (the link I have now shows a “Video has been removed by the user” message.  I guess the video did not stand up to public scrutiny.
  For my Musings-in-a-Minute version of “Traveling Medicine Shows in the 21st Century”, please click here.